Based in Amman, Jordan

Background:

Samar Diab has > 12 years of hands-on expertise in the dynamic world of business and management consulting. She brings a wealth of experience that transcends borders, having led 40+ projects so far across multiple geographies, including Jordan, KSA, UAE, Qatar, and Oman.

Her expertise spans a wide spectrum of areas, including business and financial planning, comprehensive market research, strategic marketing, franchising, strategy formulation, implementation, and feasibility studies. Her portfolio includes collaborations with prestigious organizations such as Qatar Development Bank, Riyada Public Authority for Small and Medium Enterprises Development (Oman), GIZ, USIAD BGA, Leaders International, Abdul Hameed Shoman Foundation, King Hussein Cancer Center, and many others.

Samar has extensive experience working with MSMEs in various sectors, where she has excelled in helping them develop comprehensive business and financial plans, digital marketing initiatives, export market prioritization strategies, and market entry strategies. These plans encompassed strategies for either penetrating the local market or expanding into international markets, including Saudi Arabia, the USA, Canada, the EU, and other regions. She is driven by results and thrives in the fast-paced landscape of international and culturally diverse business environments.

Samar is an MBA cadidate at Bedforshire University, UK and holds a B.Sc. in Management Information Systems, Al Balqa’a University. She is also a certified Environmental, Social, & Governance (ESG) specialist.

Area of expertise:

• Strategic Planning.
• Business and Financial Planning.
• Developing Growth/ Export Plans.
• Digital Marketing Plans.
• Market Research and Analytics.

Education:

• Masters of Business Administration Candidate, University of Bedfordshire, UK.
• Bachelor of Management Information Systems, Al Balqa’a University, Jordan
• Certificate of ESG (Environmental Social & Governance), CFI.
• Finance for Non-finance Executives, KPMG.
• Management Consulting Essentials, EBRD.

Contact:

https://www.linkedin.com/in/samar-diab-6a569a5b/