A shared framework, higher purpose and a better world

The world has never been as powerful and as fragile as it is in this moment. We have incredible possibility, but also tremendous uncertainty. Our technological mastery has given us the knowledge and tools to edit our DNA, live in space and be connected, via a device in our hands, to potentially everyone, everywhere, all at once.

This connectedness has massively reshaped the world, and will only continue to do so at an accelerating pace, eventually transforming all spheres of human life.

While no one can entirely predict what our future world will look like, we can know that the world our children and grandchildren will live in will be unimaginably different from our own.

Although our potential is enormous, our ability to build new technologies often outpaces our capacity to think critically about them, much less use them strategically to solve problems and create value.

This is why we need innovation, and with it, a common framework and language to manage it.

One piece of this is the recent publication of the very first ISO guidance for innovation management, a work we are proud to have been a part of. This will lay down a global standard for innovation management.

But the other part is a commitment to sustainable development and corporate responsibility.

Scientists tell us the kind of change that will make a difference in our outcomes will also require a massive reset in how we live, work, consume and share resources.

We face a devastating loss of biodiversity, the destruction of coastal cities, and an energy and production system that is removing resources from the Earth faster than they can be replenished.

Millions around the world have been lifted out of poverty and have joined the global economy, but unless we act decisively and effectively to master the challenges before us, those changes could be rolled back.

We believe the innovation can solve all the challenges we face, but we can’t leave it to chance. Resolving to create a better world means committing to sustainability, equality and evidence-based standards and best practices.

From the UN website:

The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries – developed and developing – in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.

Innovation360 supports this agenda. We have seen proof in our own work with clients around the world that sustainability, cooperate responsibility and climate action can go hand in hand with growth and profits.