Magnus Penker

CEO and Founder

CEO & President


Magnus Penker is an entrepreneur and Internationally-renowned expert on innovation, digitization, and business transformation. He has been engaged as a speaker by Drucker Forum, international business schools, a variety of associations and some of the world’s largest companies (listed in the largest speaker agency in Europe). Additionally, he has also launched 10 startups as well as acquired, turned around, and sold over 30 SME companies all over Europe.

For the past 8 years, he has used his practical and theoretical insights to develop InnoSurvey®, the leading methodology and global innovation database used to analyze and provide advice to companies, business leaders, and scientists around the world. Today, Mr. Penker is the CEO and Founder of the Innovation360 Group, which is headquartered in Stockholm, Sweden.  Innovation360 Group Licensed Practitioners for Innosurvey presently consult in an ever-increasing number of countries, including the United States, the United Kingdom, Italy, Switzerland, Turkey, Denmark, Norway, Germany, Portugal, Dubai, and Qatar. Through his best-selling American books on digitization and IT engineering (Business Modeling with UML and UML Toolkit) and his +20 years of experience as a management consultant and business leader, Mr. Penker inspires leaders to find a new way of thinking and organizing to stay on top.

Mr. Penker is driven by the recognition that in these turbulent times, we must understand what we are really good at and determine how we can use those skills and knowledge to create advantages in a globalized market with endless possibilities. The global map is being redrawn at speeds we have not seen before, and historically low interest rates are attracting capital to global digital-risk projects that will further strengthen this movement. In short, we must develop and elaborate our innovation capabilities while drawing power from revolutionary changes in the business environment. Many view Mr. Penker as Northern Europe’s Innovation Guru due to his extensive background and his combination of practical experience and entrepreneurship, deep theoretical knowledge, inspiring leadership, and orientation towards disruption, utilizing the most important asset: people and diversity. For example, while serving as a president for a company early in his career, he was named one of Sweden’s role models in making diversity a part of the organization. Under his leadership, companies he worked with were included on the list of Sweden’s best workplaces four times.

Areas of expertise

  • Innovation management
  • Business modelling and strategy
  • Disruptive technology
  • Digitalisation, e-business and omni-channel
  • In-depth industry insights in media, retail, business technology, FMCG, professional services and manufacturing
  • Board and executive services
  • Business transformation
  • M & A
  • Strategic marketing and go-to market
  • Performance management
  • International keynote speaker


  • MBA, Henley Business School, UK
  • BSc Computer Engineering, Chalmers University of Technology, Sweden
  • Doctoral studies at Royal Institute of Technology, Sweden
  • Research projects and studies at Rheinische Friedrich-Wilhelms-Universität, Germany