How to get three big new ideas to commercial success – Getting beyond meaningless Sharktanks


New ideas are not the hard part; rather, it is getting the right ideas that is the hard part. Ideas are like seeds; they can be in the ground for a very long time before anything happens, or they might never grow up. It is a combination of so many factors and alto DNA mutations. Exactly as in business. Therefore, shark tanks are not working. It is a misconception. Ideation is a nonlinear creative process. It is possible to manage with structure and rules. But it is not linear, and you need to get ready for insights out of your comfort zone and not rely on presuppositions. But that’s the whole idea. If you do what you did yesterday and expect a new result, it will not happen. If you do what your competitors are doing, you will, in the best case, be equal, but not victorious—listening to the real-world example webinar and get ready for real new insights.

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